Creative strategy and direct-response copy for DTC brands scaling on Meta.
“If you need someone who can handle both cold traffic and conversions, talk to Ben. We spent about $5K and sold for $40K at a 60% margin.”
I spent four years selling door to door. Top five in Sweden. Rejected thousands of times.
That teaches the one thing no course does: how a real person reacts to a pitch they never asked for. Cold traffic is the same job, on a screen.
Output isn’t the bottleneck anymore. Judgment is.
I use a 5-part creative feedback loop to find your next winner.
I take apart your whole ad account: every concept, angle, style, hook, the avatars you target, and the awareness levels you reach.
I gather the exact language your avatars use in private: the core desire, the fears, the failed solutions, and the private beliefs.
I map the messages your avatars already see from competitors, so I know the market sophistication and the mechanisms in play.
New angles built from that research, weighed against market sophistication and tied back to your mechanism.
A flywheel built inside your ad account that gets sharper every round of testing, until we find your next winner.
If you run a DTC brand or a personal brand and you want cold traffic that actually converts, let’s talk.
Start a conversation ↗Currently in two creative-strategy and direct-response masterminds, with copy pressure-tested weekly by 7 and 8-figure marketers.